Data Analyst

About

Description

SAB/ABInBev is looking for a passionate and curious Data Analyst to transform complex data into actionable consumer insights that drive digital strategy, audience segmentation, and marketing performance optimization. The role involves working closely with cross-functional teams including brand, media, data engineering, and data science to develop targeting strategies and enhance digital initiatives.

Responsibilities

• Conduct consumer data research using 1st and 2nd party data sources
• Develop audience prospecting and segmentation strategies
• Provide data-driven media buying recommendations
• Design and support A/B and hypothesis testing plans
• Assist with pre-launch campaign optimization and acquisition strategies
• Contribute to data enrichment and event tracking initiatives
• Validate data quality and support accurate attribution
• Write SQL queries to extract and transform data
• Collaborate with Data Engineers to maintain reliable datasets
• Recommend strategies for creative asset lifecycle management
• Develop strategies for using 1st party data
• Produce insightful reports and marketing performance analyses

Qualifications

• Bachelor’s degree in Marketing, Statistics, Data Science, Business Analytics, Computer Science, or a related field
• Minimum 3+ years of experience in data management, data analysis, or media
• Strong proficiency in SQL for querying and manipulating large datasets
• Experience with reporting tools such as Power BI, Data Studio, Looker, or Tableau

Application instructions:

• To apply, simply click the apply button.