DATA ANALYST

About

Description

The Key Purpose of this role is to transform complex data into actionable consumer insights that drive our digital strategy, audience segmentation, and marketing performance optimization. Collaborate with cross-functional teams including brand, media, data engineering and data science to analyse data, develop targeting strategies, and continuously improve the impact of our digital initiatives.

Responsibilities

• Conducting in-depth consumer data research, leveraging both 1st and 2nd party data sources
• Developing audience prospecting and segmentation strategies
• Providing data-driven media buying recommendations
• Designing and supporting A/B and hypothesis testing plans
• Assisting with pre-launch campaign optimization and acquisition strategy
• Contributing to data enrichment and event tracking initiatives
• Validating data quality and supporting accurate attribution
• Writing SQL queries to access and transform data across various sources

Qualifications

• Bachelor’s degree in Marketing, Statistics, Data Science, Business Analytics, Computer Science, or a related field required
• 3 + years data management / data and analysis / media experience – key being the ability to clean, interpret and visualize data for storytelling
• Proficiency in SQL is required for querying, extracting, and manipulating data across large datasets Experience using Reporting Tools such as Power BI/ Data Studio / Looker or Tableau experience

Application instructions:

• SAB/ABInBev is an equal opportunity employer, and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed Management reserves the right to use additional/ relevant information as criteria for short listing.